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I believe " Successful CRM/CXM " is about competing in the relationship dimension. Not as an alternative to having a competitive product or reasonable price- but as a differentiator. If your competitors are doing the same thing you are (as they generally are), product and price won't give you a long-term, sustainable competitive advantage. But if you can get an edge based on how customers feel about your company, it's a much stickier--sustainable--relationship over the long haul.
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Wishing you Most and More of Life,
Dinesh Chandrasekar DC*

Wednesday, August 4, 2010

Everything on Cloud, But Future is not Cloudy

Dears,

We keep hearing that the financial services industry should build its own cloud-computing infrastructure I would say not just in the financial services industry, but for other enterprises as well -- is if companies can first deploy a private cloud network. Deploying a private cloud network is a good way for enterprises to ease into cloud computing before deploying applications on the infrastructures of companies such as Amazon Web Services (AWS) Oracle and Microsoft.
Before companies decide whether to deploy applications on an AWS or Microsoft's Windows Azure, they should build a cloud network internally and see if they can make that work, then decide what assets they could run on a public cloud.
A private cloud differs from a standard enterprise IT data center in a few ways. In a standard enterprise, an application is allocated to its own server or servers, and does not run outside of that silo. To set up a private cloud, a company must have a number of servers and be able to run any application on those servers, among other differentiating factors be able to move that thing around, quickly run that application on 10 or 1,000 computers, workload manage the entire complex.It's the software layer of workload management and smart placement of applications that separates it from a typical data center.
Starting internally is really the only way to get going on cloud computing, particularly because there currently are no standards in place to govern how cloud-computing networks operate in terms of security, business processes, governance and the like.
A group of technology vendors and other companies -- including IBM, Cisco, Sun Microsystems and VMware came together few months back to launch the OPEN CLOUD Manifesto a publicly released document that attempts to set some standards for how cloud-computing networks interoperate. But the group's mission and endeavor has been controversial from the get-go because AWS and Microsoft, among others, were left out of the process of drafting the document, and Microsoft chose to reveal the existence of the manifesto before IBM and others were ready to go public about it.
Despite the hype created over cloud, most of the companies are still apprehensive about cloud because they the feeling that their data would not be safe and secure in third person’s hand. And to overcome this barrier its good for the few companies to explore the private cloud computing and access for themselves the security threats around cloud computing.
The real challenge is on the tradition IT mindset and sooner or later you will see everyone and everything on Cloud.

Your Partner and Companion
DC*

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