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I believe " Successful CRM/CXM " is about competing in the relationship dimension. Not as an alternative to having a competitive product or reasonable price- but as a differentiator. If your competitors are doing the same thing you are (as they generally are), product and price won't give you a long-term, sustainable competitive advantage. But if you can get an edge based on how customers feel about your company, it's a much stickier--sustainable--relationship over the long haul.
Thank You for visiting my Blog , Hope you will find the articles useful.

Wishing you Most and More of Life,
Dinesh Chandrasekar DC*

Thursday, August 12, 2010

Are You a "Stupid" ? : Make CRM your Career Choice

Dears,
CRM is the new career choice for our vibrant young generation . Originally thought to be the avenue for experts alone, now even fresher are opting for it. On account of its phenomenal growth CRM has become an interesting and rewarding option. CRM education is fast turning heads. CRM learners can be assured of good career prospects. There is a wide range of certification available from a number of industries.

CRM as a career choice helps students and others gain an insight into how the business processes align along with customer relationship management. One is able to understand the process involved in CRM implementation and its affect on organization goals, processes, technology and people involved. It helps its learners understand what can be used for the identification, acquisition, retention of customers in the concerned organization. CRM jobs can be found without much difficulty as the demand is high. Investing in CRM education is thus extremely profitable.

The most Common Career Pathways of CRM are:
For a CRM software vendor - as a seller
For a company implementing CRM -as a CRM Analyst or Developer
For Consulting firm -Business Analyst and Implementation consultants

Questions you need to ask before Embarking on a CRM career:Do you want to work on for a CRM client or a consultant? You can opt to work with a client company or you could opt to join a consultant dealing in CRM. This helps you gain an insight into varied companies and helps you to find where you're true interest lies.
Which area would you like to specialize in?
  • CRM organizational Design and Management
  • CRM Solution and Architecture Development
  • CRM Metrics and Performance measurement Analysis and Development
  • CRM Program Executions
  • Enabling Marketing and SalesForce to effeciently use CRM
  • you want to work with a business-to-consumer, or business-to-business focus?
Business-to-consumer involves sales, marketing and service automation in huge retail consumer market. Business-to-business is about developing value to large business accounts.

The line between ERP and CRM is disappearing and soon CRM career hunters will have ERP options to choose from as well. It is important to consider the future trends of the CRM industry and look closely at what industries have the most demand for CRM and endeavor to obtain CRM jobs right there or choose CRM paths into that industry. Permanent, contract CRM jobs and interim jobs can also be opted for.

One can search for CRM jobs in areas such as management, strategy, sales and IT. CRM jobs cover sectors like banking, legal, sales, marketing, IT, manufacturing, finance, accounting, insurance etc.
CRM certification is provided by several colleges and universities in the world and also by the Solution Vendors such as Oracle ,SAP, Microsoft, Salesforce etc. They are extremely intensive but very worthwhile. However "Down and Dirty" certification by any university has no value in the CRM industry. Certification programs like these do not provide credibility and thus diminishes its value. The certification of CRM provides individuals with knowledge about the skills, techniques, pitfalls etc. of CRM. It helps them to keep their skills current by participating in updates that are generally open only to certified professionals. Most certification programs embody a course so intensive it includes everything from CRM inception right through to CRM deployment. This certification serves to assist companies in making decisions regarding the knowledge of their prospective employees and helps to identify CRM professionals.
As more and more people become certified the value and recognition of CRM certification will continue to grow and soon CRM will become a career hunter's haven. CRM is combination of Technology, Processes and People Management Skills and just theory of the subject wont help in the long run and you have to really dirty your hands to make the most of your crm knowledge.
Given the demand of CRM professional , everyone of them is STUPID: " Smart Talented Unique Person in Demand"

Your "Stupid" Partner and Companion
DC

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