Oracle CEO Larry Ellison famously said in 2008, “Maybe I'm an idiot, but I have no idea what anyone is talking about. What is it? It's complete gibberish. It's insane. When is this idiocy going to stop?”He was referring to the term “cloud computing”, which he said was silly, since it described something that companies were already doing. He promised back then to make some sort of Oracle “cloud computing” pronouncement, and so he has finally done.2011 Oracle Open World, Ellison unveiled Oracle’s public cloud service which will run on the company’s Fusion software. Well, what he really unveiled was a new functionality that would allow businesses to access custom-built applications, or those crafted by Fusion, via the internet. That category of software is known as cloud.
The CRM (customer relationship management) market got a bit busier this month with the entry of Oracle's long-awaited Oracle Fusion CRM, which is also the foundation of Oracle's new Public Cloud. As the latest entry in a very competitive market, Oracle will have to stand out to get noticed. So how does it stack up against established offerings from the likes of Microsoft, Salesforce.com and SAP? And perhaps more importantly for Oracle's longtime customers, will Oracle Fusion CRM spell the end of CRM on Demand, its existing cloud offering based on Siebel, and Siebel CRM?
"The Oracle cloud is a little different," said Oracle CEO Larry Ellison when he introduced the product suite at the Oracle Open World 2011 user conference recently. The Oracle Public Cloud is both a platform as a service and applications as a service, he explained."The key difference is the Oracle Public Cloud is based on industry standards and supports full interoperability with other clouds and your data center on premise," he said. By standards, he primarily meant Java. Oracle's cloud claims to run any app written in Java.
One of the main principles of the Fusion Applications development effort was to bring the best ideas, architectural patterns and business practices of all "legacy" applications (eBusiness Suite, PeopleSoft, JD Edwards, Siebel CRM, Retek, and so on) into the new suite. The trained eye will see typical 'Siebel patterns' in Fusion CRM. On the other hand, the requirements for CRM have drastically changed in the last years, so there are lots of new things as well. Siebel customers have three options: Stay with their legacy application by upgrading to the most mature version (Siebel 8.1.1); augment their existing legacy app with new functionality offered by the Fusion Applications stack; or ditch the legacy stuff and embrace the new Fusion world. Customers are given a option to run a hybrid applications because Fusion Applications are designed from the ground up to co-exist with Oracle's legacy apps. I believe that Siebel CRM is not dead. Too many hours and dollars/Euros have been spent by customers in Siebel projects to naively believe that they will just dump it all for version 1 of Fusion CRM.While I usually don't do too much IT crystal balling, we should see another decade of thriving Siebel projects, but there is a new flower in the garden which we shouldn't neglect.
Oracle's application services include Fusion CRM, Fusion HCM and Social Networks, while its platform services include Java Services and Database Services – and to this Oracle added cloud customer service with the acquisition of RightNow. Oracle claims, among other things, that its Oracle Fusion CRM Cloud Service enables organizations to combine customer and product master data information with all CRM processes – which the vendor says is a first for cloud-based CRM solutions. Oracle also claims that the service delivers a consolidated customer center for all CRM business processes.
The Oracle Cloud offering is based not on multi-tenancy, but on virtualization containers that allow customers to seamlessly switch back and forth between the private and the public clouds. A big selling point for Oracle could be that the same Fusion middleware software sold on-premises is available in the cloud and that the programming model for Oracle Public Cloud is the same open standards-based languages of Java, BPEL and Web services.
While Ellison announced a collection of cloud services – 4 SaaS applications and 4 PaaS services – only a subset of these appear on the cloud.oracle.com . Only the company's database and Java services are shown as PaaS services, with the already pre-existing CRM and human capital management as SaaS applications.
Oracle is paying great attention in strengthening his CRM Portfolio with recent acquisations of ATG,Inquira,Datanomics,Endeca and Fatwire in addition to RightNow. Its quiet fascinating to see the CRM portfolio to grow beyond the conventional modules and this gonna be most exciting time for all the CRM consultant to expand their breadth of knowledge and ability to adapt to diversified technologies and Standards