What do you think are the key factors in building and maintaining your company's reputation... Innovation? Price?
Surprisingly, according to the recent survey respondents (Business Executives ) across globe valued transparency of business practices as well as company trustworthiness as the two most important factors influencing corporate reputation.
What is trust? It's the confidence in a company's ability to do what is right for all its stakeholders -- shareholders, customers, employees, and the broader society at large -- and not just shareholders.
Trust is an increasingly important component to maintaining your company's reputation and brand, and many countries have seen the consumers valuing trust more than any of other brand attributes. Whether this uptick represents the start of a new trend or a mere blip in the barometer remains to be seen. As people expect companies to return to "business as usual" after the economy rebounds. This warning underscores the need for companies to continue engaging in open and frequent communications and business practices with its stakeholders across multiple channels and view trust as a "new line of business" to cultivate.
Now...what the heck does any of this have to do with CRM?
CRM is all about maximizing the effectiveness of customer relationships. Yes, technology is important, but let's not overlook the importance of the PEOPLE dimension. So what's the mindset you'll take in approaching your sales, marketing and service interactions? The answer to this is transparency and What you will gain is Trust of your consumers. The social crm enables you to accept the criticism with open hands and act on it to improve your service.
Marketing Exaggeration is required sometimes but taking the right information to your consumer and be little responsible for the betterment of society will ena ble you to improve the trust factor. Your CRM team can help you in framing the right message to the consumer and improve the trust factor at every point of customer interactions. I believe "Your NewCRM" will have the Trust dimension .
Good Luck & Trust Begets Trust
Dinesh
Surprisingly, according to the recent survey respondents (Business Executives ) across globe valued transparency of business practices as well as company trustworthiness as the two most important factors influencing corporate reputation.
What is trust? It's the confidence in a company's ability to do what is right for all its stakeholders -- shareholders, customers, employees, and the broader society at large -- and not just shareholders.
Trust is an increasingly important component to maintaining your company's reputation and brand, and many countries have seen the consumers valuing trust more than any of other brand attributes. Whether this uptick represents the start of a new trend or a mere blip in the barometer remains to be seen. As people expect companies to return to "business as usual" after the economy rebounds. This warning underscores the need for companies to continue engaging in open and frequent communications and business practices with its stakeholders across multiple channels and view trust as a "new line of business" to cultivate.
Now...what the heck does any of this have to do with CRM?
CRM is all about maximizing the effectiveness of customer relationships. Yes, technology is important, but let's not overlook the importance of the PEOPLE dimension. So what's the mindset you'll take in approaching your sales, marketing and service interactions? The answer to this is transparency and What you will gain is Trust of your consumers. The social crm enables you to accept the criticism with open hands and act on it to improve your service.
Marketing Exaggeration is required sometimes but taking the right information to your consumer and be little responsible for the betterment of society will ena ble you to improve the trust factor. Your CRM team can help you in framing the right message to the consumer and improve the trust factor at every point of customer interactions. I believe "Your NewCRM" will have the Trust dimension .
Good Luck & Trust Begets Trust
Dinesh
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