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I believe " Successful CRM/CXM " is about competing in the relationship dimension. Not as an alternative to having a competitive product or reasonable price- but as a differentiator. If your competitors are doing the same thing you are (as they generally are), product and price won't give you a long-term, sustainable competitive advantage. But if you can get an edge based on how customers feel about your company, it's a much stickier--sustainable--relationship over the long haul.
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Wishing you Most and More of Life,
Dinesh Chandrasekar DC*

Wednesday, September 4, 2013

Journey to the Cloud CRM from Enterprise CRM - TechGiG Webinar



The greatest opportunity as well as the  greatest challenge today is to decipher the cloud strategy for your enterprise. In the recent Gartner report   published in April 2013 the authors provide insights into why the worldwide CRM market experienced 12% growth in 2012, three times the average of all enterprise software categories.  Gartner cites demand they are seeing from their enterprise clients for CRM systems that can help acquire customers, analyse and act on customer behaviours, and increase all-channel management performance.  

Big data inquiries are also increasing in CRM, driven by the interest enterprise clients have in getting more value from social network data and interactions. Gartner states that they are seeing their enterprise clients seek out easier-to-deploy CRM systems compared to on-premise alternatives.  The report states that many enterprises are now replacing their legacy systems with SaaS/Cloud-based CRM systems as well. In this webinar I would like to take the participants through the cloud journey and what it takes to migrate from enterprise CRM to a Cloud CRM solution. We will discuss about the strategies, options and implementation approach. 


Key Questions answered:
  • What is Cloud /SaaS CRM means to an Enterprise ?
  • How to cut out a Cloud CRM Strategy?
  • What are options we have today in the market ?
  • How do I implement the Cloud CX ( Customer Experience) Solution
  • What are all the Do’s and Don’ts of Cloud CRM Migration from Enterprise CRM?
  • As a IT professional what I need to do to make a successful career in the Cloud CRM world?
Regards
Dinesh 

1 comment:

  1. Thank you for broaching this subject. You have created outstanding materials and we all benefit from your generosity.

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