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I believe " Successful CRM/CXM " is about competing in the relationship dimension. Not as an alternative to having a competitive product or reasonable price- but as a differentiator. If your competitors are doing the same thing you are (as they generally are), product and price won't give you a long-term, sustainable competitive advantage. But if you can get an edge based on how customers feel about your company, it's a much stickier--sustainable--relationship over the long haul.
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Dinesh Chandrasekar DC*

Friday, February 3, 2012

Deciphering the Enterprise Mobility Vision – Part 1


Dears,

Whenever I get to wonder about some new technology “know how”, one thing that reminds me is that you are not alone and like minded individuals are also looking for the answer to the same technology wonder. Enterprise mobility is one such thing and I could see there is lot of hype around it but no one has the perfect answer to all the questions. Not too long ago, the only mobile devices you had to contend with were animated feature phones and laptop computers. Whether your business has actively embraced network mobilization or fought the trend with all its might, your network is becoming a mobile enterprise. Laptop computers began the trend, but the real mobility move started when the first employee carried the first Smartphone into work and began checking e-mail and running personal applications. Indeed, if you talk with any corporate IT manager, chances are you’ll hear that employees are driving the quest for mobile applications. Over the next few months we expect that most corporations will support applications on personal devices. Increasingly, employees expect their companies to allow them to purchase their own mobile devices, and to support them with the necessary applications and access to corporate data. The results of these changes in corporate philosophy relative to mobile computing are consistently positive. Mobile employees are happier and more productive, which is good for the company. If mobility is managed correctly, key corporate data is distributed to the field, where it can be accessed more easily and efficiently. Although there is a cost associated with proper mobility management, if employees are permitted to choose and carry their own devices, the company saves on hardware costs


Mobility Statistics

there are some 6 billion mobile devices worldwide.
Mobile phones alone account for 5.4 billion mobile devices.
Mobile workers number at least 1 billion — and that number is growing.
The Smartphone market is bigger than the personal computer market.
By 2013, mobile devices are expected to outdistance personal computers as the most common way to access the web.
An ABI Research study released in 2011 predicts that “the worldwide app industry is well on its way to achieving 44 billion cumulative downloads by 2016.”
Mobility is growing five times faster than other IT shifts, such as client server or Internet adoption.
within a year, the majority of enterprises will deploy five or more mobile apps and 20 percent of companies expect to deploy 20 or more mobile apps.
Fifty-seven percent of workers use their own mobile devices to make work-related phone calls.
Forty-eight percent of workers use their own mobile devices to check work e-mail.
Forty-two percent of workers use their own mobile devices to search the Internet or an intranet to access work-related information.

Mobility Work Style

This rapid trend toward corporate network mobility is changing the workplace, including employees’ lifestyles and business operations. Mobile technology can enhance business operations in many ways:
An information worker can use his personal device to access enterprise e-mail and applications when outside the office.
A salesperson can use a mobile device to get a customer to sign for samples received.
A police officer with a tablet in her vehicle can access a database of criminal information while
on patrol.
A field service engineer can use a ruggedized tablet to find information on specific parts so that
he can fix a customers problem the first time.
A retail salesperson can check stock levels and process transactions with a handheld point-of-sale device.
A health worker can have up-to-date patient information, whether in the hospital or while visiting the patient at home.

Such advantages to mobile computing are real today, and they’re becoming more common. In the unwired enterprise, mobile is the new desktop. It connects the boardroom to the shop floor to the consumer across the entire supply chain. It empowers people and the companies that employ them. It changes our culture — the way we work and interact with our customers. Enterprise mobility is a   phenomenon that transcends all borders in the workplace; it’s how and where we make decisions and collaborate...

Digital Generation
Current college graduates have grown up in the digital world. They don’t know life without digital music, digital photography, digital games, and Smartphones. The new term for these new entrants to the workforce is digital natives. Do you think that digital natives can thrive in a work environment where digital immigrants (those who grew up in a pre-digital world) are unnecessarily restricting their access to the digital technology they feel they need in order to be productive? Unlikely! A company’s acceptance and fostering of a diverse and digital-rich work environment helps ensure that it will be able to attract some of the best, most desirable talent to join its team.

A successful enterprise mobility environment needs to

analyze its user base and needs
Decide which devices to support
Secure the network
Write governance policies
Implement employee training and support
Centralize device management
Centralize application development and deployment

The checklist above is a topic by itself and we will explore in detail in the days to come .Meantime just want to see some real life examples ..

IPAD & CRM Enterprise Mobility 
Apple's wildly popular tablet computer IPad may have left some wondering when and where it would find a business application. But one furniture maker has already found it. Arhaus Furniture, a Cleveland, Ohio-based furniture maker with 34 stores across the Midwest and eastern United States, is equipping all its delivery drivers with an iPad not only to go paperless but to improve up-sell and cross-sell. We have many more examples like this. The technology vendors are aggressively porting their CRM applications to  IPad  and other renowned tablets. Few video links for your perusal.

Siebel CRM on IPad


Microsoft CRM on IPad


Salesforce on IPad


Watch this blog for more on Enterprise Mobility. Godspeed

Loving P&C
DC*

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