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I believe " Successful CRM/CXM " is about competing in the relationship dimension. Not as an alternative to having a competitive product or reasonable price- but as a differentiator. If your competitors are doing the same thing you are (as they generally are), product and price won't give you a long-term, sustainable competitive advantage. But if you can get an edge based on how customers feel about your company, it's a much stickier--sustainable--relationship over the long haul.
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Wishing you Most and More of Life,
Dinesh Chandrasekar DC*

Wednesday, September 29, 2010

Cloud Computing - Be Aware of Cloud Bursts


Dears,

The savings from cloud computing may be considerably less than expected if you don't avoid these missteps.

The chance to cut costs is one of the chief reasons companies turn to cloud computing, but how much is saved may depend on avoiding some common mistakes and misperceptions.
On the surface, moving to the cloud seems like a can't-lose deal. When third parties (such as Amazon.com, Google, Hewlett-Packard, IBM & Microsoft) host your applications or computing capacity in their massive virtualized data centers, you save the capital expense of updating hardware, cut maintenance costs, use less power, and free up floor space. The basic cloud pricing model is a flat fee based on capacity consumption, which often amounts to less than the forgone costs.

But there are a number of "hidden gotchas" when it comes to using cloud infrastructure providers. In particular, we identify six potential pitfalls that can make cloud costs pile up higher than expected:

1. Not taking full account of financial commitments on existing hardware.
IT departments that have much of the responsibility for technology decisions and purchases may under appreciate the financial impact of committing to a cloud provider before existing physical equipment is fully depreciated. If that equipment cannot be repurposed, the ROI of moving computing workloads to the cloud may suffer. "This has to be looked at from an accounting perspective..

2. Not factoring in your unique requirements when signing up for a cloud service.
Most cloud offerings are fairly generic, as they are designed for the masses. For specialized needs, such as a retailer's need to comply with payment-card industry regulations, a company is likely to face additional charges. Be sure you understand such charges before signing a contract.

3. Signing an agreement that doesn't account for seasonal or variable demands.
In the contract, don't tie usage only to your baseline demands or you'll pay for it. If high-demand periods are not stipulated up front, there are likely to be costly up-charges when such periods happen.

4. Assuming you can move your apps to the cloud for free.
Many software licenses prohibit the transfer of applications to a multitenant environment, but the provider may let you do it for a price. If you think you may want the flexibility, ask for such permission to be written into licenses at the time you're negotiating them.

5. Assuming an incumbent vendor's new cloud offering is best for you.
Many providers have added cloud-based infrastructure to their traditional outsourcing and hosting services, but they're not motivated to give existing customers the lower price point that the cloud typically offers. "They're struggling with how to develop these new offerings without cannibalizing their existing revenue stream,". If you want to switch to a vendor's cloud services, do it at the end of the current contract term, when you can get negotiating leverage by soliciting other vendors.

6. Getting locked in to a cloud solution.
Some cloud-services providers, notably Amazon, have a proprietary application program interface as opposed to a standardized interface, meaning you have to customize your data-backup programs for it. That could mean trouble in the future. "Once you have written a bunch of applications to the interface and invested in all the necessary customizations, it will be difficult — and expensive — to switch vendors.

While we appreciate and contribute to Cloud computing its also our responsibility to make a informed decisions and evaluation before we move our applications to cloud.

Good Luck
Your Partner and Companion
DC*

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