The first of the three disrupters driving IT
transformation is Consumerization
Consumerization of IT
We are in an era of massive decentralization of
technology resources as the control and manipulation of information moves
from the IT Department to individual users. In "Digital Disruption: "Unleashing
the Next Wave of Innovation", James McQuivey looks at the four major
factors necessary for massive disruption.
1.
The
computer.
2.
An
internet connection.
3.
A
programming language in SDK.
4.
A
friction-free platform for ecommerce
What this
means is that how we look at applications in the enterprise, how we
buy enterprise technology, and how we deploy enterprise systems, are
all changing simultaneously. There are more sources of innovation
available in more places in the world than ever before. And the era
in which organizations could exclusively depend on their internal IT
resources as a source of competitive advantage is coming to an end. It
wasn't that long ago that complex enterprise systems were the exclusive
domain of a limited number of vendors, who delivered a sophisticated
and expensive solutions to a limited number of large customers.
That's all changed. Software as a Service companies, or
SaaS companies, like Salesforce and Workday, Hub Spot and Basecamp, have
totally revolutionized the market for enterprise-scale solutions by
allowing business executives to take ownership of IT. By
standardizing and commoditizing solutions that were previously custom, these
SaaS solutions have radically reduced the cost and complexity of core
business systems. The responsibility for keeping the software updated
has also moved from the customer to the provider.
Business people assume that enterprise solutions can be
delivered as seamlessly and as simply as the latest app on their phone. It
just isn't the case. It certainly isn't this simple, but that is the
assumption. As organizations increasingly confront information
management challenges that begin with paper and end somewhere in the
cloud, their risk of information chaos intensifies.
Mobile and cloud computing
Cloud and mobile are the second disrupter driving IT
transformation. These two technologies change everything. They change
our expectations of where we can work, when we can work, with whom we can
work and on what devices we can work. It seems like only yesterday
that the iPhone first appeared. Believe it or not, it's been less than a 8
years, a blink of an eye in technology time. The iPhone was
introduced in June 2007 to fairly widespread snickering among serious
technology types.
Blogger Mark Flores had this take on the initial rollout, "The
initial reaction from competitors ...was either shock or laughter. RIM
didn't think it was possible to have such a device without it being a
power hog. Microsoft's Steve Ballmer laughed at it for not having a
physical keyboard. “Well, a lot has changed. We now find ourselves in a
world where there are more tablets and smartphones sold than PCs. Where
people are more likely to own a cell phone than any of the essential
consumer electronics. Where customers expect to use a mobile device to
interact with enterprise information and processes.
Where employees have been unchained from their desks and
expect to use multiple devices and locations to interact with corporate
systems that we once thought of as locked down and company
confidential. Where less than 1/2 of the devices accessing the
Internet run on Windows. The complementary steroid to mobile is the Cloud. That
is, information and software services stored online. There is a clear lack
of knowledge about the Cloud among senior executives and a crying need for
business-centric, not technology-centric, education.
Most senior executives have the sense that the Cloud is
something that must be part of their business equation and a belief that
this will lead to a dramatic reduction in IT costs. One of the CIOs told
me that this is how the Cloud is being sold to the business. In the
Cloud, all is wonderful, everything is cheaper, there are no problems and
it's a mature technology. Everybody's doing it. We are now seeing the
Cloud move into the mainstream. Cloud has passed the tipping point and is
now used basically everywhere that matters.
For example,
·
Software
as a Service adoption has grown from 13% in 2011 to 72% in 2014.
·
Infrastructure
as a Service adoption has grown from 11% in 2011 to 56% in 2014.
·
Platform
as a Service adoption has grown from 7% in 2011 to 41% in 2014.
Here's how Geoffrey Moore puts it, "SaaS frees us all from
the tyranny of the product release business model. Yes, with SaaS there is
some level of ongoing disruption that you must cope with both within IT and
within your user base, but please, do not even mention that in the same
breath with the kind of burden that the product release model
imposes.
Instead, thank your lucky stars you are getting innovation
that you are paying for when you are paying for it. It is current,
and so are you." The challenge, of course, in all this is that mobile
and Cloud technologies increase the volume, variety and velocity of
information in our organizations. Cloud and mobile heighten information
chaos in the short term. And that explosive growth in the volume, variety
and velocity of information is at the core of our third major disrupter,
which we'll talk about next.
The Internet of Things
Finally, let's look at disrupter number 3, the Internet
of Things. The Internet of Things is the impact that sensors and
network devices will have as they allow buildings and infrastructure to
swap information. According to International Data Corporation, there
will be 212 billion connected things by
the end of 2020, all emitting and receiving data. Intelligence systems
will be installed and collecting data from all of these things. IDC
forecasts that this will be an 8.9
trillion dollar market by 2020.
According to the Harvard Business Review, "The
Internet of Things has the power to profoundly change operations-- that's
where much of the coverage of this burgeoning network has focused. “But
companies should also be preparing for profound shifts in their
competitive strategies as the Internet of Things takes off." "It
will change the category you compete in, the products and services you
sell, how you market them, and even the talent you acquire." So
our three disrupters, Consumerization, Cloud and Mobile, and the Internet
of Things create enormous opportunities for organizations, but they
also create the potential for different kinds of information chaos, which
we'll explore in the next chapter of this article.
Cheers
DC*
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