Three Angels for Better Fortune - CRM,MDM and BI

Dears,

If you're like many companies that have invested in a customer relationship management (CRM) initiative, you have integrated information, applications and services to drive customer-focused behaviors across the enterprise.However, if you're among the 65 to 80 percent of companies who feel your CRM investment hasn't delivered on its promised potential, you're likely missing a critical piece of the solution: a business intelligence process that drives behavioral change.Each day, business decisions increase in number and complexity. Customers demand higher levels of service while interacting with companies through multiple channels, posing technical and business challenges throughout the enterprise. As a result, analytics and business intelligence (BI) play a pivotal role in a comprehensive CRM strategy. What more we need is the simple BI solution on top of your customer data and unified Master Data Management to show you the single golden record of your customer and related entities like products, activities and suppliers.
In my past and current interaction with our customer what we understand is that they want to CRM deliver their business promises.CRM has the capability to deliver provided you see CRM as your strategic partner to success and not just another system. On top of every information we require intelligence and when the information is dispersed across system how we say our information is correct that’s where we need MDM solution.
Technology doesn’t always mean a packaged solution its always people, process and technical solution. When get our processes and people right we are almost 50% near to the solution and technical solution will enable us to implement the processes and get people acceptance to drive Organizational goals.

CRM ,BI and MDM are your three angels and when you have all three in the organization what more we can ask for. Good Luck and Happy to help in you in the progressive journey toward wealth creation.

Your Partner & Companion
Dinesh Chandrasekar