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I believe " Successful CRM/CXM " is about competing in the relationship dimension. Not as an alternative to having a competitive product or reasonable price- but as a differentiator. If your competitors are doing the same thing you are (as they generally are), product and price won't give you a long-term, sustainable competitive advantage. But if you can get an edge based on how customers feel about your company, it's a much stickier--sustainable--relationship over the long haul.
Thank You for visiting my Blog , Hope you will find the articles useful.

Wishing you Most and More of Life,
Dinesh Chandrasekar DC*

Tuesday, July 27, 2010

Google with Siebel


Google Maps is a web mapping service application and technology provided by Google, free (for non-commercial use), that powers many map-based services, which offers street maps, a route planner for traveling by foot, car, or public transport and an urban business locator for numerous countries around the world.

Business Case
Siebel users would have frequent travel to meet their customers, partners, dealers, etc on their day to day business. Now a day’s most of the people are using Google Maps or other service similar to that for their route map to customer location. This is a simple step towards integrating Siebel with Google Maps, so that user can get the route map with just one single click, avoiding manual activities.

Imagine a case of automotive industry, when a customer wants to give his vehicle for servicing or want to check the new models, prices, etc, Customer can use the Siebel Dealer Locator utility to find the list of dealers located near by region to him with the details of the dealer. With this customer can contact the dealer/ service provider and would get served. But what happens, if the customer is new to the city or not clear how to locate/ reach the address?
In the case of sales, the marketing people get leads from various sources and they need to follow-up them to get them converted to opportunities. For this marketing people would need to travel to customer location. In the case of service, the executive may need to reach a customer for service or collecting RMAs.
In all the above case, usually people uses Google maps to find the route map. They opens the browser, Google maps portal and then enters destination address collecting from Siebel.
How about if, the Siebel is integrated with Google Maps and the user is able to get the directions with just one click of mouse?

This blog article describes how Siebel can be integrated with Google maps to get directions to reach customer place. Siebel takes logged in user address as source and selected customer/ dealer/ company address as destination.


What you need


  • The solution is built on Siebel 8.0 or higher version.

  • User should have the access to internet and Google maps site


Siebel Setup

The following section defines the required steps users must perform to use the custom feature as designed:

User should setup his address details correctly under contacts à Address screen
Query for logged in user’s contact record using Last Name, First Name, etc in top form applet
In the bottom form applet create/ update primary address with correct data.
User should enter complete address details for the selected entity (Accounts/ contacts/ Dealers, etc)

How it works

User selects the customer/ contact/ dealer/ partner record in respective screen
User clicks on icon in directions field(Or) User clicks on Google Map View tab
Siebel shows route map/ directions to selected customer/ contact, etc address from user’s address User can change the commutation choice to car/ Walk/ Public Transport to get the route map/ directions accordingly.


Siebel integration with Google Maps provides a simple and seamless connected interface to Google Maps server for getting the directions/ route maps to reach customer/ Dealers address. This interface refreshes the directions automatically, when the user navigates across the records


Try this in your Siebel Application, You will enjoy the ride


Your Partner and Companion


Dinesh Chandrasekar DC*


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