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I believe " Successful CRM/CXM " is about competing in the relationship dimension. Not as an alternative to having a competitive product or reasonable price- but as a differentiator. If your competitors are doing the same thing you are (as they generally are), product and price won't give you a long-term, sustainable competitive advantage. But if you can get an edge based on how customers feel about your company, it's a much stickier--sustainable--relationship over the long haul.
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Wishing you Most and More of Life,
Dinesh Chandrasekar DC*

Thursday, November 4, 2010

Oracle Fusion CRM: Are you game for it ( My Century Blog Article)











Dears,

OOW 2010 played a perfect host to unveil the latest Oracle Fusion Applications. There was an excitement around to see the new born kid some expect them to hit the ground day one and some want to see them fly without hitting the ground. What so ever it be we welcome the efforts put in by Oracle Corporation in making Fusion applications. The fusion application may become a giant of all apps or it could be another Frankenstein but what is more interesting either way is the technology advancements that were incorporated in this Fusion Apps. It’s more appropriate for me to talk about Fusion CRM than any other apps just for the simple reason I don’t know much about others but Fusion CRM is something we partnered with Oracle Corporation in business process validation program a year back and we really feel good and proud about it. Let’s see Whats in store for us in the Fusion CRM V1 Release.

Part of Oracle Fusion Applications, Oracle Fusion Customer Relationship Management (CRM) is a 100 percent open, standards-based set of integrated CRM modules that improves the way sales Professionals work. Unlike traditional CRM systems that focus only on transaction processing, with
collaboration, reporting, analysis, and exception management as an afterthought, Oracle Fusion CRM is designed to deliver unprecedented business insight into sales performance management.

Sales professionals must focus on three critical areas to succeed in today’s rough selling environment: sales planning, sales prospecting, and sales rep productivity. The new Oracle Fusion Customer Relationship Management specifically targets each of these areas to help sales reps post better numbers and enable sales executives to reach their revenue goals.

Maximize revenue with better sales planning

Precious time is often wasted while sales strategy from the top trickles down to the field in the form of territory assignments, quotas, and compensation plans. For large enterprises, the sales planning process can be incredibly complex, with countless hours spent on hundreds of spreadsheets that need to be reconciled across multiple groups. The process is error prone and difficult to adjust to accommodate ongoing changes in resource staffing and new product introductions. In the meantime, sales reps are left in a state of limbo in which they don’t know what accounts to pursue, what products to sell, or how they will be compensated. Frequently, opportunities are unevenly distributed across territories, leaving some sales reps to frantically chase after leads while others are burdened with more opportunities than they can handle. The end result? Lost revenue.

Oracle Fusion CRM’s sales planning solution addresses this revenue leakage with an integrated territory management, quota management, and incentive compensation solution too quickly and easily design, execute, and modify sales plans and monitor performance to plan.

Because Oracle Fusion Applications are modular, organizations can install single components or an entire product family to work with their existing enterprise applications. For example, Oracle’s Siebel CRM and Oracle CRM On Demand users can leverage Oracle Fusion CRM’s sales recommendations and territory assignments to optimize sales coverage.
Generate Higher-Quality Leads with Smarter Prospecting
The greatest challenge facing salespeople is not getting leads—it’s getting high-quality leads. Sales reps waste time chasing dead-end leads and pursuing prospects that are not quite ready to purchase because the leads have not been adequately nurtured. As a result, sales reps are often forced to prospect for and nurture leads on their own while lacking the proper tools to do so effectively. Oracle Fusion CRM mines and analyzes information from past customer purchases to give Sales people the insight on what to sell to whom, based on revenue potential, close probability, and estimated time to close. With Oracle Fusion CRM, sales reps can also take campaign management into their own hands, creating professional campaigns that leverage best practices from within the organization yet are personalized for each prospect.

Increase Productivity with Less Reporting, More Selling

Studies show that only 22 percent of a typical salesperson’s time is spent selling. Salespeople spend
too much time searching for information and entering data in multiple applications, limiting their
ability to respond quickly to customer requests. What they need are applications that work the way
they do, to increase user adoption and minimize time spent on reporting and administrative activities. Social collaboration, competitive insights, and contextual analytics are embedded throughout Oracle Fusion CRM. Sales reps have the information they need at their fingertips, whether they are asking for help from fellow team members, leveraging competitive information gleaned from past deals, or retrieving insight about a particular account. Integration with mobile devices and everyday applications such as Microsoft Outlook ensures that sales reps can access and capture valuable customer information as they go about their daily tasks.

See the Pics enclosed of Fusion CRM Application. I will discuss in details about the key features of Fusion CRM apps in my future blogs.

Happy Diwali to all my fellow Indian bros and sisters.

Your P&C
DC*

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