Dears,
Businesses of all sizes are looking to incorporate CMR (Customer Managed Relationship) strategies with online resources. CRM are strategies used to increase customer loyalty. CRM involves blending technology with people and strategies that encourage interaction with customers. Businesses need real views of customers. They need to know the desires of potential consumers and common behaviors among target groups. When there is a lot of debate about Public and Private clouds, I see Social Networking site offers you the Free CRM Cloud and unlimited opportunities to fine tune the CRM your own way. In this article just want to explore some amateur thoughts about Linked In CRM .
LinkedIn, Considered to be a key social networking tool is the largest professional network on the Internet, although it is less “social” and more “network.” The network boasts more than 43 million members in over 200 countries, representing 170 industries. As membership climbs, so do the opportunities it presents, from communicating with old friends and colleagues to finding new ones and making new connections. In the business world, networking is important for more than just finding a job; for sales reps, it’s a key tool for doing business, finding clients and maintaining customer relationships.
While not as popular as Facebook, LinkedIn is a delicate system that tries hard to keep relationships authentic. Instead of being able to register for free, and to add unlimited contacts, as with more socially oriented networks Twitter, Facebook and MySpace, LinkedIn requires a “formal” introduction through someone you know. LinkedIn is based on a series of “degrees of separation,” and a quick search can reveal the connections you have to any given person. These formalities are what give LinkedIn its reputation as a reliable source of information.
LinkedIn is a good way to connect, but it also has crucial CRM elements. First off, it provides a source of information like no other. A sales rep looking for a key point of contact at a company can find that information easily. Following introductions via connections, the rep and the potential client can develop a relationship, and the process works the other way, too. If a potential client is looking for someone who offers a particular product or service, a simple search can give them what they need.
Additional tools like groups and forums can really help reps use LinkedIn to get the word out about their organizations, as well as about new releases or product launches. Groups can provide support and advice and help make even further connections. Using the Q&A forum, reps can ask questions about a topic and have it answered by anyone on the network; questions can even be targeted to certain career fields to ensure the most accurate responses. Reps can also promote themselves and get their name out there by answering others’ questions.
With more and more smartphones and PDAs providing Internet access, using LinkedIn on-the-go for CRM purposes is much easier. For example, if you’re at a conference and meet a potential customer or someone who expresses interest in your company or product, you can look them up on LinkedIn, add them as a connection, and find out more about them and their business. You can also take notes on the conversation as a reminder for when you follow up.
Once you’re connected, you’ll be able to see their LinkedIn activity, and they can see yours; from posting on a forum, updating something on their profile or making a new connection, you’ll be able to see how they’re using the service – and therefore, how you might be of service to them.
Another LinkedIn tool that sometimes goes unnoticed is the recommendation feature. If you have a strong connection with a customer, you can recommend their performance based your interactions with them, and they can do the same for you. In this sense, it’s key to keep good relationships with customers so you can feel comfortable using the recommendation feature.
Selling always has been, and always will be, about communicating with others – no matter how that communication takes place. Social networking in general and LinkedIn in particular, is a great way to facilitate that communication and build stronger customer relationships.
With the growing uses of technology and the Internet, comes the need for new modern approaches to CRM and business practices. This does not mean that old fashioned business tactics are of no use. It simply means that companies are seeing the benefits of incorporating these strategies with all that technological tools have to offer.
Your P&C
DC*
Businesses of all sizes are looking to incorporate CMR (Customer Managed Relationship) strategies with online resources. CRM are strategies used to increase customer loyalty. CRM involves blending technology with people and strategies that encourage interaction with customers. Businesses need real views of customers. They need to know the desires of potential consumers and common behaviors among target groups. When there is a lot of debate about Public and Private clouds, I see Social Networking site offers you the Free CRM Cloud and unlimited opportunities to fine tune the CRM your own way. In this article just want to explore some amateur thoughts about Linked In CRM .
LinkedIn, Considered to be a key social networking tool is the largest professional network on the Internet, although it is less “social” and more “network.” The network boasts more than 43 million members in over 200 countries, representing 170 industries. As membership climbs, so do the opportunities it presents, from communicating with old friends and colleagues to finding new ones and making new connections. In the business world, networking is important for more than just finding a job; for sales reps, it’s a key tool for doing business, finding clients and maintaining customer relationships.
While not as popular as Facebook, LinkedIn is a delicate system that tries hard to keep relationships authentic. Instead of being able to register for free, and to add unlimited contacts, as with more socially oriented networks Twitter, Facebook and MySpace, LinkedIn requires a “formal” introduction through someone you know. LinkedIn is based on a series of “degrees of separation,” and a quick search can reveal the connections you have to any given person. These formalities are what give LinkedIn its reputation as a reliable source of information.
LinkedIn is a good way to connect, but it also has crucial CRM elements. First off, it provides a source of information like no other. A sales rep looking for a key point of contact at a company can find that information easily. Following introductions via connections, the rep and the potential client can develop a relationship, and the process works the other way, too. If a potential client is looking for someone who offers a particular product or service, a simple search can give them what they need.
Additional tools like groups and forums can really help reps use LinkedIn to get the word out about their organizations, as well as about new releases or product launches. Groups can provide support and advice and help make even further connections. Using the Q&A forum, reps can ask questions about a topic and have it answered by anyone on the network; questions can even be targeted to certain career fields to ensure the most accurate responses. Reps can also promote themselves and get their name out there by answering others’ questions.
With more and more smartphones and PDAs providing Internet access, using LinkedIn on-the-go for CRM purposes is much easier. For example, if you’re at a conference and meet a potential customer or someone who expresses interest in your company or product, you can look them up on LinkedIn, add them as a connection, and find out more about them and their business. You can also take notes on the conversation as a reminder for when you follow up.
Once you’re connected, you’ll be able to see their LinkedIn activity, and they can see yours; from posting on a forum, updating something on their profile or making a new connection, you’ll be able to see how they’re using the service – and therefore, how you might be of service to them.
Another LinkedIn tool that sometimes goes unnoticed is the recommendation feature. If you have a strong connection with a customer, you can recommend their performance based your interactions with them, and they can do the same for you. In this sense, it’s key to keep good relationships with customers so you can feel comfortable using the recommendation feature.
Selling always has been, and always will be, about communicating with others – no matter how that communication takes place. Social networking in general and LinkedIn in particular, is a great way to facilitate that communication and build stronger customer relationships.
With the growing uses of technology and the Internet, comes the need for new modern approaches to CRM and business practices. This does not mean that old fashioned business tactics are of no use. It simply means that companies are seeing the benefits of incorporating these strategies with all that technological tools have to offer.
Your P&C
DC*
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