Welcome Message

***Hearty Welcome to Customer Champions & Master Minds ***

I believe " Successful CRM/CXM " is about competing in the relationship dimension. Not as an alternative to having a competitive product or reasonable price- but as a differentiator. If your competitors are doing the same thing you are (as they generally are), product and price won't give you a long-term, sustainable competitive advantage. But if you can get an edge based on how customers feel about your company, it's a much stickier--sustainable--relationship over the long haul.
Thank You for visiting my Blog , Hope you will find the articles useful.

Wishing you Most and More of Life,
Dinesh Chandrasekar DC*

Saturday, March 10, 2012

Chicken Soup for the CRM Soul (Tech Gig Webinar)

Dears,


I welcome you to join this webinar @ Techgig portal , A Times Group Initiative to spread the awareness on variety of niche technology topics. Please click on this link to join this webinar.


http://www.techgig.com/webinar.php?webinar_id=121

The slide share link to access the webinar presentation

http://www.slideshare.net/dinwin/chicken-soup-for-the-crm-soul-dc


What you will learn in this webinar:


In this era of uncertainty, economic turbulence and battle for the customer wallet share, the only way to survive and excel is to gain the customer acceptance and enrich their experience. However, the fundamental business needs that drive the requirement for effective and efficient customer interaction management have not changed: acquiring new customers, building tighter bonds of loyalty, and reducing the costs of marketing, selling, and servicing. Although many CRM technology projects were deferred or cancelled in the last few years, as per Forrester wave 2010 organizations of all sizes are now investing again to improve the customer management capabilities they’ve neglected during the past 18 months. If you are a business process leader in a large organization, you’re challenged to pick the best CRM solutions to enable your company to capitalize on the upturn.

To give the much needed boost to the industries and IT professionals understanding the CRM strategies are vital. We will  explore some of the key drivers

·         CRM evolves into the extended CRM application ecosystem
·         Customer Experience Optimization (CEO)
·         SaaS CRM revolution
·         Integrated Enterprise Solution approach
·         Managing the Digital Consumer & Social Network impact
·         Customer Managed Relationship  & Loyalty 

The Questions you will find answers to.

·         How CRM is the game changer for the organizations in this decade of uncertainty?
·         How to leverage the Extended CRM solutions to energize the company and revamp the old CRM system to perform better?
·         What is the impact of Cloud CRM and how it is revolutionizing the CRM landscape?
·         How to avoid pitfalls in the CRM project execution?
·         How to keep pace with digital consumers and enable customer managed relationship with effective CRM Strategies?
·         Our Case studies & Best practices from Hitachi Consulting  CRM engagements 

Look forward to meet you in the webinar. 

Your P&C
DC*

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