Dears,
In the consumer goods industry, product exposure is critical to increasing market share. As a result, success is driven by the efficiency of van sales and delivery representatives. In fast-moving consumer goods industries such as beverage, tobacco, and snack foods, retail shelves must be stocked with the right products and replenished on a timely basis. For maximum effectiveness, sales retailers must comply with promotion guidelines throughout the life of a promotion. To verify compliance, mobile field representatives must conduct regular audits and assessments of participating outlets. They need to ensure consistent order quality so that shelves are stocked at all times for consumers, and they may also collect competitive information in order to improve product presence.
To be effective in the field, mobile representatives must have the tools to successfully manage the complete interaction with a retail outlet, from conducting basic merchandising activities—including retail audits and assessments—to capturing and fulfilling orders, to managing the invoice and payment process. Mobile representatives must also manage van inventory accurately and efficiently execute each day’s activities. In addition, management needs visibility into this entire process. To ensure the highest levels of customer service and to maximize retail exposure of their products, managers assign activities and accounts to the van sales force at the start of the day and audit van inventory and sales invoice records at the end of the day. By coupling the rich functionality of Siebel Consumer Goods VanSales CRM solutions with the convenience and familiarity of the Windows-powered platform, Siebel Consumer Goods Sales Handheld delivers the vital information that these mobile professionals need to perform their work more effectively and more profitably. Siebel Consumer Goods Sales Handheld facilitates complete van sales management and retail execution. By enabling efficient store visits and account management, managers can ensure that resources are allocated properly and that store shelves remain stocked. Siebel Consumer Goods Sales Handheld gives consumer goods companies the tools to capture data and convert it into retail intelligence by tracking orders, managing inventory, and improving overall retail effectiveness and efficiency. This helps these companies achieve a sustainable competitive advantage in the marketplace.
Siebel Consumer Goods Sales Handheld
The handheld UI is geared toward User Adoption: Configurable, productive
• Bar-code record locate
• Printing
– Configurable printer settings
– Multi-form, multi-quantity
– Print template enhancements
• User controlled batch sync
– Download only
– Upload only
– Upload now
– Full sync
• Calendaring
– Time slot views
Its merchandising capabilities Supports changing needs at retail :
Retail Audit
• Instant appraisal of store conditions
• Automatically populates with last audit data, limiting input of redundant data
Merchandising Audit
• Captures qualitative information during a Merchandising Audit
Retail Assessment
• Captures open ended information about retail outlet
• Template is associated to the Assessment at the time of creation
Its Pre-sales activities supports obust order-taking, return authorization in highly mobile environment :
Orders
• Ability to Order in multiple units of measure
• Last Order Quantities and Suggested Order Quantities to support recommended ordering
• Authorized Distribution List driven line item population
• Support for bonus quantities, volume discounting, and taxes
• Pre-built printed documentation
RMA/Returns
• Ability to capture and process return requests
Ability to apply appropriate pricing, taxes, etc. to returns
Siebel consumer goods also supports Direct Store Delivery through the following order to cash functionalities:
Inventory
• Ability to conduct daily or periodic inventory counts and reconcile physical vs. logical as needed
• Supports multiple inventory statuses (e.g. good or damaged)
• Pre-built Handheld Inventory Reconciliation report
Orders
• Ability to view and deliver/invoice orders
• Automatic decrement of available inventory
RMA/Returns
• Ability to view and receive/credit returns
Invoices
• Auto-generation of invoices
• Cash or credit based
• Allows for available credit to be checked instantaneously
Payments
• Allows single payments against multiple invoices
• Allow multiple payments against a single invoice
• Shows previous payments that have been made against an invoice
Deposits
• Associate payments to single deposit transactions
• Running totals during the course of the day
Loving P&C
DC*
Consumer Goods VanSales CRM Solution
Very detailed analysis and great share! I would love to visit your blog for more such posts. Thanks, Daniel
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