http://www.crmbuyer.com/story/What-Holds-Back-CRM-Success-Executive-Fear-71588.html?wlc=1296011456&wlc=1296572691
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***Hearty Welcome to Customer Champions & Master Minds ***
I believe " Successful CRM/CXM " is about competing in the relationship dimension. Not as an alternative to having a competitive product or reasonable price- but as a differentiator. If your competitors are doing the same thing you are (as they generally are), product and price won't give you a long-term, sustainable competitive advantage. But if you can get an edge based on how customers feel about your company, it's a much stickier--sustainable--relationship over the long haul.
Thank You for visiting my Blog , Hope you will find the articles useful.
Wishing you Most and More of Life,
Dinesh Chandrasekar DC*
I believe " Successful CRM/CXM " is about competing in the relationship dimension. Not as an alternative to having a competitive product or reasonable price- but as a differentiator. If your competitors are doing the same thing you are (as they generally are), product and price won't give you a long-term, sustainable competitive advantage. But if you can get an edge based on how customers feel about your company, it's a much stickier--sustainable--relationship over the long haul.
Thank You for visiting my Blog , Hope you will find the articles useful.
Wishing you Most and More of Life,
Dinesh Chandrasekar DC*
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