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I believe " Successful CRM/CXM " is about competing in the relationship dimension. Not as an alternative to having a competitive product or reasonable price- but as a differentiator. If your competitors are doing the same thing you are (as they generally are), product and price won't give you a long-term, sustainable competitive advantage. But if you can get an edge based on how customers feel about your company, it's a much stickier--sustainable--relationship over the long haul.
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Wishing you Most and More of Life,
Dinesh Chandrasekar DC*

Saturday, August 14, 2010

Cloud Relationship Management : The New CRM Kid

Dears,
Increasing sales, for many companies, equates success. However, figuring out how to do that can often be challenging. Some businesses are looking towards customer relationship management (CRM) systems to help facilitate more leads. The goals of CRM systems are to manage and organize customer data in order to provide supportive customer service, and to find new potential markets.

Cloud computing has entered the arena of CRM by offering technology that is scalable and virtualizes resources over the Internet. Generally, clients do not own any physical infrastructures that host the software platform or applications. Rather, business consume resources as a service, which can offer many advantages, such as potential savings, accessibility, reliability, security, and sustainability.

Specifically, the sales department can improve in several ways by incorporating cloud computing. Everyone knows that the sales team drives the entire company. Creating more leads and sealing more deals can jump start all the other areas of production? Scaffolding your sales department with the tools they need to bring in more money offers more opportunity for success.

Take Advantage of Every Lead
Ensure that potential customers don’t fall through the cracks by having faster access to leads. Companies can quickly import lead information, and act on every lead. In the corporate world, leads equates customers, and that can mean profit.

Focus on Selling
Following sales processes is easy and automatic when cloud computing is the medium. Since all applications are accessible wherever the Internet is connected, sales representatives can view all customer and product information necessary for sealing deals

Knowing is Half the Battle
Stop wasting time searching through files and emails! All the tools needed can be available at the sales representative’s fingertips in an accessible and searchable sales portal. Reps will be able to see what materials are most valuable, see the customer history, and see how their co-workers have closed deals. Having the complete picture before going into a sales call can make all the difference in your company’s lead-sale ratio.

Accessibility
The cloud offers companies their applications anytime and anywhere. This can benefit sales representatives on the road to access information from any wireless device, whether it be a laptop or a BlackBerry. Sales representatives no longer have to worry if their computers have been updated or need upgrades because the CRM service does this automatically. Your sales team can work anywhere, whether it be on the road, at a trade show, or a customers home or busines. Data is always up to date, and customers always appreciate current information. In addition, managers can also benefit from this feature, because they will always be aware of how their sales team is performing.

Oversee Your Forecast
Management should appreciate the features that the cloud can offer how they supervise. Pipelines and forecasts are given in real-time; using cloud computing, managers can assess and drill down where needed. Managers may find it easier to track sales of individual representatives and track competitors.

Quick Customization
Customize your applications, your solutions, your fields and your workflow with the click of a button. Being able to change your customer relationship management program as you need supplies instant gratification and higher productivity. You can spend less time on the phone with the IT department, and more time facilitating change.

Using cloud computing to aid your customer relationship management initiatives could potentially expedite results. Generating more leads, and converting them into sales can be made easier by cloud computing. Its infrastructure lends itself towards improving sales, and therefore profits. The entire company can benefit from having up to date information to offer customers, create reports from, and use to manage.


Your Partner and Companion

DC*

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